Global warming Essay Example | Topics and Well Written Essays - 750 words - 8

Global warming - Essay Example (1). The term global warming does not merely connote to an increase in the temperature but also envisages an overall climatic change. Because of this change in temperature and climate, economy, human health, and the ecosystems can encounter drastic consequences. The main pollutant to atmosphere that contributes to global warming is carbon dioxide, which causes warming in atmosphere. Other pollutants such as fossil fuel, methane gas and green house gases also are act as warming agents. Unfortunately, human beings are the ones who cause this imbalance between life and earth and the consequences have already reached disastrous proportions. CO2 emitted from â€Å"power plants and vehicles† play a crucial role in increasing CO2 concentration in the atmosphere (Wang & Chameides 36). Certain other human activities that entail degradation of wild life, â€Å"spread of homes and infrastructure† and sinking of costal land also adds pace to the process of global warming (Wang & Chameides 36). Global warming triggers killer heat waves, drought, forest pests, wildfires and contributes to rising sea level, shrinking snowpack, disappearance of glaciers, disintegrating polar ice, melting permafrost damage to coral reefs, shifting species rang es and yearly cycles and disease outbreaks (36). Besides, it also causes considerable harm to the ecosystem apart fro damaging agriculture and animal habitats. In addition, increase in atmospheric temperature may result in death of life forms, including human beings, due to the unbearable heat and drought. Wild fires can cause loss in â€Å"forestry, agriculture, and electric power sectors† (Wang & Chameides 36). High rates of evaporation may result in an increase in water vapor in air, which can cause heavy rainfall and flooding. Intense evaporation may also entail loss of moisture from soil and consequently droughts can occur (36). Evidence further points to the fact that over the course of 20th century, sea level has

The Mycenaean warfare Essay Example for Free

The Mycenaean warfare Essay The Mycenaeans were a people preoccupied with war How conclusively do the various types of archaeological evidence we have for the Mycenaean warfare and defence support this statement? The Mycenaean age began around 1600 BC and came to end around 1100 BC. Although this period was distinguished by its warlike aspects, I would take issue with the statement that the Mycenaeans were preoccupied by war. The first manifestations of the Mycenaean civilisation were found in the Peleponnese, especially in the north-east and the south-west. By around 1400BC the Mycenaean civilisation had penetrated the greater part of mainland Greece and later still the civilisation seems to have expanded far beyond the main body of Greece. Excavations have revealed Mycenaean remains in southern Italy, Egypt, Sicily, the Dodecanese, the Cyclades, Cyprus, and sites in Asia Minor. Evidence of Mycenaean settlements has been beyond a doubt found in Rhodes and in Melos. These settlements may have been a general expansion of the Mycenaean civilisation yet large amounts of Mycenaean imports as found at Cyprus indicate to many archaeologists that these may be trade outposts. General expansion would make war necessary rather than a chosen pursuit as the civilisation would have to take new land whilst defending what they already had. Like all of the civilisations of the time the Mycenaean civilisation was agriculturally based, the Linear B tablets list many farmers crops and also the percentage to be given in tax to the king and the percentage to be given to the shrines of the area. The fact that both the palaces and the shrines received a percentage suggests to me that the civilisation was equally concerned with public life as well as war, which the palaces controlled. Much of the crop would be used in the local area; however, the surplus would be exported through the trading points, where a complicated form of bartering was used as payment. It is hard to understand why in a society that had such an organisational system for the listing and trading of goods, particularly agricultural goods, has no record of an organised army if they were preoccupied with war. Although Linear B tablets record lists of men assigned to military and naval duty it seems there was no permanent specially trained force; it is more likely that every man was expected to carry a weapon and use it when called up for military duty. One theory may be that the Mycenaean civilisation might have had a lack of human resources: since the original inhabitants who it has been argued could have been tribes of people who lived in Greece but were not citizens and were never trusted with military service. There are indeed records of many occupations including cabinet makers, perfume makers and even a physician is mentioned in the tablets suggesting wider career options than simply the military. Infrequently and in small numbers Followers are mentioned on the Knossos tablets who could have been the occupants of the warrior tombs found in the vicinity. They probably were specially trained leaders who would organise the recruited armies in times of war rather than the liaison officers they were first thought to be. One tablet has revealed the sectors delegated to each Follower with the concentration of the Followers being in problem areas such as the Bay of Navarino in the southern area of the west coast and the coastal end of the Kiparissia river valley in the north. This indicates small battalions of recruited soldiers led by an experienced officer in areas most likely to be attacked. Due to the general expansion of Mycenaean civilisation and the volatile times in which there were many small kingdoms around the Mycenaean borders, defence was essential in the civilisations survival. Evidence too, can be found in the defensive capabilities of the Mycenaean citadels, which on the whole were built for the possibility of attack and of sieges. All of the citadels commanded wide views: Mycenae having a view across the Plain of Argos to the sea and even Pylos has an extensive view of the coast. These views gave the citadels early warnings of approaching forces and probably the time in which to move the people who lived around the citadel into safety behind the walls, a similar tactic to the shanty towns in Troy. This cannot be proved, however, as the buildings suggest that the usual occupants of the citadels would be the royal family, priests, craftsmen and occasionally guests. Most of the citadels, excluding Pylos, were heavily fortified and built on acropoleis. The walls at Mycenae are between 5. 5m and 7.5 thick using such huge stones that the walls became known as the Cyclopean walls as peasants marvelled that they must have been built by giants. The walls of Tiryns are even more massive than Mycenae but quite different in style: all the outer walls being immensely thick and with chambers built into the south side. There are few entrances for most sites and the entrances that the sites do have are very well protected. At Mycenae both the Lion gate and the Postern gate have defences on three sides (see figure 1, page four) and in particular on the shield-less side of an approaching soldier making attacking the entrances very difficult. The main entrance to Tiryns was up a long ramp under the eastern wall which exposed the attackers all the way on their unshielded sides, this main entrance led to an opening 4. 5m wide with walls 8m thick, there were two gates beyond the first making the entrance almost impenetrable. In the case of a siege fresh water was available in both Mycenae and Tiryns through underground cisterns suggesting that sieges took place quite often at this time and the Mycenaeans wished to prepare themselves for them. Attacks could be launched from a citadel under siege implied by the sally port in Mycenae from which it would be relatively easy for small bands of men to slip in and out without being noticed. All in all the highly defended citadels suggest the Mycenaeans feared being attacked, making the overall culture at the time seem quite warlike and volatile; the Mycenaeans could simply have been fitting into the trend of the area rather than beginning one. Despite this there can be no doubt that the Mycenaeans were warlike in many respects, they are renowned for their fighting ability many scholars believe that they probably conquered Knossos in Crete and ruled there for sometime. The coming of the Mycenaeans certainly brought a dramatic change to the Cretan society, the warrior tombs around Knossos yielded large amounts of weapons and armour. Documents at Knossos also recorded lists of armour and weapons, one document listed fine linen for a tunic and on the second line mentions tunic fittings (epikhitonia) and 1kg of bronze. It has been argued that the bronze could have been a unit of exchange but it is more likely that the document is refering to a reinforced tunic. The same amount of bronze is used, as tunic fittings could have been a cape or overcoat to protect the soldiers upper arms and the shoulders. An even more detailed, incomplete series of documents describes armour in more detail: body armour, a helmet (korus) with four helmet accessories, two cheek pieces, two shoulder pieces, and an unknown number of further accessories. The helmet accessories could have been metal reinforcing plates over a leather or felt base. The accessories (o-pa-wo-ta) were probably plates of metal that were hung on to a tunic to protect the soldier, yet the arrangement of the plates is debatable with many scholars over the world disagreeing with each other. The crude ideogram from Pylos of a head-dress and corslet offers no clue to the arrangement, with there being too few plates for scale armour. We know that they did have leg and lower arm guards such as the Dendra armour, the leg guards were probably linen as shown in late Mycenaean art, but a few bronze ones have been found possibly to be worn over the linen ones. As John Chadwick states the Mycenaean warrior, however well armed, is incomplete without means of locomotion. It is probably the case that the larger part of the army moved on foot; many, we presume, travelled to the battlefield in chariots such as the one depicted in a fresco at Pylos (see figure 2, page five). Chariots can also be read of in many tablets and seen on numerous vase paintings yet due to their impressionistic style or the damage that time has inflicted it is hard to deduce what they actually looked like. The chariots had four-spoked wheels, a fixed axle and were probably very lightweight built out of wood and wickerwork. A fresco at Hagia Triada in Crete points towards there being hide-covered bodies. Two horses probably pulled them, unlike the chariots depicted in the frescoes, as we know from the remains of horses that they were very small breeds. Whether or not the chariots were used actually used in battle, due to the rough terrain and the implications of the Iliad many scholars believe that the chariots were actually used as taxis to the battlefield. Yet it is hard to believe that only soon after the chariot Battle of Kadesh in 1285 BC that no-one was using chariots in battle, the Mycenaeans neighbours, the Hittite certainly used the chariots in battle. One inventory found in armoury of Knossos lists 340 chariot bodies and 1,000 pairs of wheels, this ratio of 3:1 suggests they were intended for more strenuous duties such as fighting. A fresco in Pylos shows two youths attacking a group of men with short swords or daggers, the distinction seems as difficult to understand wen it comes to the tablets as the ideogram could show either a sword or a dagger. The word pa-ka-na could be the Homeric word phasgana but there is evidence that the word may also be a confusion of the original Mycenaean meaning. One of the main reasons for war and expansion may have been the need to secure the Mycenaeans supply of metal brought to Greece through sea-borne trade. Interruptions in the trade routes could have had a detrimental effect on the Mycenaean civilisation; it has been argued that the Greeks may have attacked Troy due to the equally strong civilisations control on the trade routes. The Mycenaeans chief metal was bronze, as they did not have the technological skill to extract and make good iron. Bronze is an alloy made from copper and tin, with the copper coming from Cyprus, the source of the tin is debatable as it could have come from Spain, what is now Czechoslovakia or even Britain. Chadwick argues that the Mycenaeans may have even had small amounts of tin in the land, this I doubt as such a source would surly been mentioned in the tablets. Where ever the metals came from to make the Bronze it was very valuable and the tablets suggest tightly controlled by the palaces who assigned the metal to specific craftsmen and weighed the goods produced. Although bronze was used for making weapons it also had other uses such as to make vessels and perhaps have been used to make various tools. It has been argued that the Mycenaeans had to expand due to the certain lack of these resources, which were used to make most tools and weaponry. The Mycenaeans imported much of these metals probably in return for large amounts of surplus crops. The Mycenaean civilisation came to an end around 1100BC in a series of disasters and fires, one of the first places to be destroyed was Pylos invaded by an unknown adversary. Writing skills disappeared, only to be rediscovered by the Greek hundreds of years later who adapted the Phoenicians techniques. Foreign trade on a large scale also halted and the population became segregated, splitting into small rural settlements rather than the cities they once inhabited. This decay of a once great society took place over an extended time period starting with the destruction of a few cities in 1250BC and has been blamed on Dorian invasions, climate changes or internal struggles. There is no evidence that proves any of these arguments but it is obvious that the volatile times in which the Mycenaeans lived in finally destroyed the civilisation. My main argument against the opinion that the Mycenaeans were preoccupied with war is that they did bring structure into the areas in which they inhabited. Although they were obviously a warlike culture they had strong systems when it came to trade, religion, craft and administration proved most finally by the fact these structures collapsed when the Mycenaean civilisation ended. Bibliography The Mycenaeans by Lord William Taylour The Mycenaean civilisation by John Chadwick http. //www. lfc. edu/academics/greece/BrzMyc. html http://www. portergaud. edu/cmcarver/myce. html.

The Beatles :: Essay on The Beatles

When people hear the name "The Beatles" most people think of lead singer, John Lennon. However, the role of Paul McCartney is often overlooked. It was McCartney, not Lennon who was the driving force behind the Beatles. John Lennon and Paul McCartney were in many bands together before the forming of the Beatles. In 1962, along with Ringo Starr1 and George Harrison, they formed the rock group known as "The Beatles". The group featured a modern rock that was new and popular during the period with John and Paul composing and doing the leads on most of the songs. They were backed by George on rhythm and bass guitar and Ringo on drums. George and Ringo also assisted on backing vocals. When they first began playing, the main influence inside the band was John Lennon, who had an uncanny ability to compose songs at a moments notice with an inspiration that others missed. He pushed the members of the band during their touring years and was able to achieve the best possible results from the group. The band began playing in a Music Hall style that is very effective for the audiences but was lacking on their albums. Together with Paul, John began to evolve the band. As the years began to pass, the band was obviously beginning to grow musically. They had moved from simple lyrics like "Love me Do" to harshly aware reflections of life in their home country in "Eleanor Rigby"2. There were attempts, some more successful than others, to incorporate the other Beatles into the idea stage. George Harrison made this leap successfully with such tracks as "I want to tell you", "TAXMAN", and the psychedelic "Love you to". Ringo was featured in the humorous "Yellow Submarine" As the group matured, their creativity began to rely more on the effects and manipulations that they were able to produce in the studio. The Beatles agreed to end their touring career after an American tour of large halls that they failed to fill. It was around this time, that John Lennon began to search for himself. He began using any means that he thought might help him connect. This era was marked by the Beatles visits to the Maharashi Mahesh Yogi, and the beginning of heavy drug use 3. As Lennon began to use LSD in greater and greater quanti-ties4, the other Beatles began to have more and more influence in the production of the albums. Lennon began to become almost reclusive, and often delayed recording sessions.By the time that they were recording Sgt. Pepper's Lonely Hearts Club Band in 1967, Lennon would simply propose songs and themes, and McCartney was left to execute the

Airline Industry Essay

Many people assume flying is a fairly new endeavor. However, although the first few years of the 20th century were a risky time for flying, it did exist. It wasn’t until 1925 that flying became more common. This began when the Air Mail Act took place, which enabled the post master to contract with private airliners to deliver mail, developing the airline industry. Shortly after, the Air Commerce Act gave the Secretary of Commerce power to establish airways, certify aircraft, license pilots, and issue and enforce air traffic regulations (Harris, nd). Within ten years many modern day airliners such as United and American had emerged as great players in this up and coming industry. In 1938 the Civil Aeronautics Act was established creating the Civil Aeronautics Board. This board’s two most significant functions were determining airlines’ routes of travel and regulating prices for passenger fares (Harris, nd). The Federal Aviation Administration was created in 1958 to manager and regulates safety operations and in 1978 the era of unencumbered free market competition would finally take place due to the Airline Deregulation Act. Airliners have come a long way. With special accommodations such as first class, food and beverage available, and often times even radio or television. Often times, it is easy to find a deal for tickets such as packages. Some examples would be round a bout trips, or package deals on hotel rooms, inclusive food, and the trip back home. The Airline Industry Business model can be easily broken down into five models. First, the buyer and second is supplier power in the industry. â€Å"Airbus and Boeing dominate the jetliner market, so it makes it hard for other suppliers to have a lot of power in the industry, â€Å"(â€Å"Airline Economics, p.14, 2010). Different types of Carriers are demanded in the industry, depending on what it is used for. So, a lot of suppliers find it easy to get into the industry thanks to the buyers. â€Å"Competition from low-cost carriers such as Southwest Airlines tends to strengthen buyer power in the airlines market, where United Airlines, for example, has a Mileage Plus scheme (â€Å"Airlines economics†, p.14, 2010). A new entrant is something very hard to accomplish within the airline industry. New entrants can make it hard because, generally, a lot of established airlines hold a monopoly over slots at most airports (â€Å"Airline Economics†, p.14, 2010). Fourth, a good example of the Availability of Substitutes can be said to be boats, trains, or busses. However, in today’s economy with the oil prices sometimes flying wickedly high, it is the best way to travel, and it’s a lot more time saving. The final force is Competitive Rivalry. Highly competitive industries generally earn low returns because the cost of competition is high. With a lot of expenses being high today, different companies need to advertise so they’re not wasting seats. It is important to remember that fundamentally airlines are a service industry. Airlines perform a service for their customers – transporting them and their belongings (or their products, in the case of cargo customers) from one point to another for an agreed price (â€Å"Airlines Economics†, 2012). Airlines vary greatly. From a single aircraft carrying mail or cargo, to a full-service international airline many people depend on airline services. However, it seems that it is the Low Cost Carriers which continue to grow and bring in the crowds. Most of the passenger revenue (nearly 80 percent) comes from domestic travel, while 20 percent comes from travel to and from destinations in other countries (â€Å"Airlines Economics†, 2012). However, it is the frequent flyers, or the people who take more the 10 trips a year, who take up a significant portion of air travel. While they only account for 8% out of the total number of passengers in a given year, they make up 40 % of the trips. Rivalry in the airlines industry is strong, due in part to the sheer size of competitors and the difficulties in exiting the industry (Datamonitor, p. 14, 2011). Because the industry product is so minimal, high sensitivity is essential when considering pricing. Therefore, rivalry increases the more low cost carriers are in the market; these companies are capable of competing more intensely. Rivalry is also intensified where storage costs are high. Storage cost in this industry is equivalent to unsold seats on a flight, similar to unsold inventory in a manufacturing industry (Datamonitor, p. 22, 2011). A lack of diversity in the passengers increases the need for players to use their single core business to compete with. Rivalry in the U.S. airline industry is assessed strong (Datamonitor, p. 23, 2011). Some of the major rivalry in this particular industry would include AMR corporation, Southwest airlines, and United Continental Holdings. Since 1978, the airline industry has seen more than 180 bankruptcies (Alukos, p. 1, 2012). Currently, US Airways Group Inc. has decided to partner with AMR in the midst of their bankruptcies. In doing this, their hope is to minimize the amount of employees being laid off and put more money into creditor’s pockets. American Airlines has been at a competitive disadvantage for many years (Corridore, p. 2, 2012). In the last couple of months pilots retiring have taken its toll, with 240 in September and October 2011. The companies cash balances quickly drained out due to many lump-sum payouts. Oil prices have also taken its toll on airlines, peaking at its all-time high at $147.27 a barrel. Since then, the cost per barrel has receded going down 58% from the record high. However, it is thought to be possible for oil prices to climb, once again, over $100 a barrel over the next year, reflecting the view of Corridore that the oild market has again become more volatile (Corridore, p. 3, 2012). References Airline economics. (2012). Retrieved from http://www.avjobs.com/history/airline-economics.asp (â€Å"Airline economics,† 2012) Harris, A. (n.d.). The history of airline industry. Retrieved from http://traveltips.usatoday.com/history-airline-industry-100074.html Airlines Industry Profile: the United States. (2011). Airlines Industry Profile: United States, 1-42. Corridore, J. (2012, June 28). Standard & poors airlines. Retrieved from http://www.netadvantage.standardandpoors.com.ezproxy.ohiodominican.edu/NASApp/NetAdvantage/showIndustrySurvey.do?loadIndSurFromMenu=html Alukos, B. (2012, August 22). We believe southwest is making the right decision by repurchasing its own equity.. Retrieved from http://library.morningstar.com.ezproxy.ohiodominican.edu/stock/stock-analyst-report?t=LUV ®ion=USA&culture=en-US

The Challenges Facing The Cultural Diversity

These yearss cultural diverseness plays a important function in a company. The standards know aparting these groups include race, geographic footing, civilisation, gender, age, functional or educational background, physical and cognitive competency, linguistic communication, life styles, beliefs, cultural background, economic class, tenancy with the organisation and sexual penchant. As a MNC works in a planetary market it must be ready to observe all possible alterations in the planetary environment and it has to be able to pass on and accommodate the individuality of the company to them. For illustration in India adult females ‘s will non work for dark so they have to pull off clip for their convenience. The company ca n't offer quality merchandises or services to the clients if it does n't understand and take in history the impact that the civilization has in all the procedures. Workers normally think that their behaviour has n't got any influence on the concluding merchandise or service, but to be effectual, every portion must hold a clear vision of the company and a clear mission on it. The societal, political and enterprise construction depends on everyone in the company, so the internal country and the human resources, one of the most of import countries of a company, must be developed with the remainder of the company to accomplish their ends. The misinterpretation and ignoring of different civilizations, linguistic communication and historical background lead to catastrophes in the field of puting up transnational concern. To avoid this, a general cognition of another state ‘s civilization and history is indispensable. So general cultural cognition, if coupled with bias and prejudgement, is an obstruction to effectual planetary direction. 2.1 Communication and linguistic communication barriers One chief challenge under civilization is linguistic communication barriers. Communication is necessary for direction. Yet communicating relies upon a common linguistic communication, a status that does non be in many planetary concern state of affairss and that is when the jobs start. The most marked mark of the linguistic communication barrier at work can be found in the relationship between a transnational parent company and its web of planetary subordinates. Several factors contribute to the trouble of accomplishing and prolonging effectual communications and a productive, collaborative relationship. Even if an employee is comparatively competent in the linguistic communication of the other party, loss of rhetorical accomplishments is ever present as the usage of wit, symbolism, sensitiveness, dialogue, persuasion and motive requires a really high degree of eloquence. 2.2 Attitudes towards Appointments and Deadlines In America, Americans were give rigorous obeisance to clip committednesss and it was a basic rule of professionalism and polite behaviour. Because everything tends to be purely scheduled, delaies in one assignment or deadline can hold a serious rippling consequence on a coworker or client ‘s other work committednesss. But for illustration: The more flexible and open-ended attack to clip of Indian and Sri Lankan concerns civilization can make tensenesss and inauspicious feelings on American opposite numbers3. MNC Workforce DiversityMultinational Companies ( MNC ) had to confront a figure of new challenges in their day-to-day concern over the past twosome of old ages. Globalization changed assorted things for planetary participants. In general MNC construction shows a focal point on their chief resources and sections like finance, engineering, selling, gross revenues and production, because they want to hold a big figure of clients and to gain net income. A immense challenge MNC have to pull off is their workforce diverseness. The milepost research by Hofstede with 116,000 recruits of IBM, a elephantine MNC in 50 states and 3 parts recognized four cultural values in the workplace: Individualism-collectivism, Power difference, Uncertainty turning away and masculinity-femininity. For illustration: the United States was the greatest and Guatemala was lowest in individuality. Malaysia was the highest and Austria was the lowest in the power distance values. Greece was the highest and Singapore was the lowest in the uncertainness turning away values. Japan was the highest and Sweden was the lowest in the maleness values. There have been important sum of intercultural and cross-cultural surveies with these cultural values, and some surveies demonstrated the relationship between communicating manners with some of these values. Because of this diverseness one of the cardinal success factors of MNC is the enlisting and choice of human resources who offer valuable singularity. These persons are organizing the values and beliefs of a concern. There are two cardinal challenges within planetary HRM specifically constructing planetary corporate civilizations and developing planetary leaders that have to be mastered in order to pull off diverseness and be successful in the planetary concern milieus.Pull offing diverseness in MNC during HRMTo pull off workforce diverseness in MNC it ‘s a challenge for the human resource direction to put up a planetary corporate civilization. To acknowledge with the corporate civilization of the company is the most important thing for the work force. That is why constructing a planetary corporate civilization is one of the most of import challenges for Multinational Companies. Employee behaviour is perchance the most critical challenge that transnational organisations have to cover with. In Multinational Companies there is a immense potency of struggles, because of its diverse personalities. As a consequence of this anxiousnesss will originate among employees. Persons try to accommodate their behaviours to suit the demands of a peculiar environment. In order to accommodate to the environment, persons sacrifice their individualisms to suit in with their new co-ops. Persons become incorporated into the civilization of an organisation when they are successfully understood into the workplace. Successful cultural version reduces members ‘ anxiousness, function struggle, and purposes to go forth. Additionally, successful version increases organisational duty, occupation satisfaction, assurance, and occupation acquaintance every bit good as successful socialization and constitution of relationship.4. Challenges of Working across Culture4.1Stereotyping They are normally deceits and inaccuracies fixed in false conjectures and faulty analysis. Normally this rating is seen in a negative position. The challenges to organisations are to admit differences in positive footings. Power battles and can be the consequence of pigeonholing in organisations. For illustration, puting adult females, who stereotypically have had lower position than work forces in society ; in senior direction places create position incongruence in the heads of many of the people. This can root complexnesss in the leader/subordinate relationship and can root power differences in a concern. This is done in such a manner that affiliates of minority groups may happen it difficult to utilize influence over determination procedures in the organisation. 4.2 Ethnocentrism Ethnocentrism consequences when directors identify the differences in civilizations – but have a leaning to believe that their civilization and their manner of making things is the right manner, their manner of making things is the lone manner and the best manner. Any difference from their civilization or from their manner of making things is seen as â€Å" deformation † or as a â€Å" error † or as â€Å" Incorrect manner † . Most people have the leaning to prosecute ethnocentrism. Americans, Nipponese, Chinese, Germans, Gallic, Scandinavians, and Russians are more prone to ethnocentrism than other civilizations – when compared to other Asians, Latin Americans, British, Australians, Africans and Indians. 4.3Informal Integration Informal groups play a important function in any concern. They influence both the success of the concern and the calling success of persons. Entire quality programs depend to a great extent on employee part and informal webs can greatly impact this procedure. Informal groups are influenced by factors such as common linguistic communication, perceived societal similarity, and ethnocentrism. These corporate webs are critical for communicating in organisations. It has been found that race has a major consequence on corporate networking. This is non amazing as you would anticipate people to hold a penchant for interaction with members of one ‘s ain civilization group, particularly in an informal context. 4.4 Parochial Attitude Parochial attitude refers to a individual ‘s incapableness to see cultural diverseness. This is precisely the contrary of ethnocentrism. Directors who are sent overseas often fitting people who are besides dressed in suits and talk their linguistic communication – this prompts them to ignore all other cultural differences and do them experience that all others are â€Å" merely like us † . In today ‘s concern Earth, most people are disposed to dress likewise – in suits or other expressions and speak in English, but this does non bespeak that all people have the same civilization – but people frequently merely see the surface and believe that the other individual portions the same cultural values. Directors from US/UK frequently tend to expose a strong parochial attitude – chiefly because the people with whom they relate on regular footing can talk English and are dressed likewise in suits or western frocks..

Top 5 part-time jobs for seniors who are retired and need some extra cash

Top 5 part-time jobs for seniors who are retired and need some extra cash If you’re part of the Baby Boomer generation, you’ve probably been around the block, career-wise. You may be retiring from your long-term career, or find yourself looking for a change of pace for the next phase of your work life. As you hit a certain age, people may expect you to slow down and retire, but if you’re not ready for that (either financially or personally), there are lots of great part-time jobs for seniors. These opportunities can help you redefine what â€Å"retirement age† really means. Part-time jobs can be ideal for working seniors. The schedule is flexible, and you can build skills and experience without committing to a full-time gig. It’s especially ideal for retirees looking to add extra income without going back to the full-time grind, allowing you to balance work with outside interests, social time, and personal needs.Let’s take a closer look at some of the best part-time opportunities out there for Boomers.Seasonal Reta il AssociateThis is the classic part-time job. Stores frequently hire part-time associates to pitch in during particularly busy seasons, like the holidays. And it’s not just Christmas shopping; you may also see opportunities in spring and summer at home improvement stores or garden centers. If you have a green thumb and a pleasant customer-service mindset, then that can be a good option for you. Seasonal retail associates typically help with the day-to-day operations of the store: stocking shelves, assisting customers, acting as cashier, taking inventory, and other in-store tasks as needed.What you’ll need: Retail experience helps, but isn’t always necessary; most stores will provide on-site training. Strong customer service skills are a must, and good organization and math skills are very helpful as well.What it pays: According to the U.S. Bureau of Labor Statistics, retail sales associates make a median salary of $11.01 per hour. This can vary depending on exp erience level.Rideshare DriverIt may be time to get in on the â€Å"gig economy† trend if you’re looking for a part-time job with flexibility and control over your own hours. If you’ve got a valid driver’s license and a car in good shape, you may be able to drive for companies like Uber and Lyft. Drivers have total control over when they’re on the clock, so it’s a flexible option for your preferred schedule. And if you’re interested in night owl work, you can make solid money with late-night fares- especially if you live near a city or other area with a strong nightlife scene.What you’ll need: A valid driver’s license, a car that can pass a rigorous vehicle inspection, and a clean driving record. Most companies require their drivers pass a comprehensive background screening as well.What it pays: The median national hourly rate for rideshare drivers is $19.04, but drivers can make $30-40 an hour, plus tips, depending on h ow many fares they’re picking up. It can also vary according to your location.Teacher Assistant/ParaprofessionalThese educational professionals work in the classroom alongside teachers, helping students and teachers with day-to-day activities. Unlike standard teaching, teacher assistants (also known as paraprofessionals) may work on a part-time basis, coming into the classroom for a few hours per day or a few days per week. These professionals can be found in schools at every level: daycare, elementary, middle, and high schools. Their tasks can include managing classroom behavior or activities; helping teachers grade student work or plan lessons; preparing classroom equipment or technology; tutoring students who need extra help; taking attendance; assisting students who have special needs; or monitoring students during activities or lunch.What you’ll need: Teacher assistants typically don’t need a four-year degree, but an associate’s degree or background in education certainly helps. Strong organizational skills, good communication skills (both written and verbal), teaching skills, and kid-friendliness are all assets in this field. Most states also require some form of certification for paraprofessionals, including passing a standardized exam, so be sure to confirm what your state or school district requires.What it pays: According to the U.S. Bureau of Labor Statistics, paraprofessionals earn a median salary of $25,410 per year. This can vary according to location, and paraprofessionals who are multilingual, or who specialize in areas like special needs or special education, tend to be in high demand.Substitute TeacherIf you’ve got a background in education or subject matter expertise, then becoming a substitute teacher can be a good part-time option. Substitute teachers step in when the regular teacher is out and maintain order and progress in a particular classroom. Substitute teachers may be short-term (covering a teacher ’s sick day) or long-term (covering, say, a teacher’s maternity leave or other longer absence), and assignments are typically accepted at the discretion of the sub. So if you’re looking for a job with flexible daytime hours (and summers off), it may be a great choice.Substitute teacher duties typically include teaching lessons or managing activities as outlined by the full-time teacher; developing lesson plans for longer-term assignments; managing student behavior in the classroom and ensuring schedules stay on track; or participating in other school activities as needed, like cafeteria monitoring, bus monitoring, before- or after-school care, etc.What you’ll need: Requirements can really vary by state, town, school district, and even school, so it’s essential to be familiar with the needs and rules of your target school/location. Some states require substitute teachers to hold specific teacher certification and a four-year degree, while others sim ply require a high school diploma. Skill-wise, you’ll need strong teaching skills, good organizational/management skills, and a good amount of flexibility.What it pays: According to the U.S. Bureau of Labor Statistics, the median annual salary for substitute teachers is $30,900, or $14.86 per hour. This can vary depending on the substitute teacher’s experience, as well as the state and type of school.InternUsually when we think of interns, we think of eager young students or recent grads, trying to get a foothold in the industry where they want to build their careers. But there’s actually a growing trend where older employees are turning to internships to either change careers, or get back into the workplace. These â€Å"relaunch† internships are a way for companies to engage with a huge potential pool of employees, and a chance for people of any age to build skills and experience, or transition to a new job.According to U.S. News and World Report, these internships can be especially well-suited for post-retirees or other employees who may not need full benefits or are willing to accept a junior-level salary compared to what they may have been making before.What you’ll need: It helps to have some knowledge of the company or field you’re entering, but an internship is all about building experience from the ground up, so it’s important to have a strong base of skills like organization and communication. A willingness to learn and adapt is essential, and you should also be willing to accept junior employee status.What it pays: Internships can vary widely by industry, ranging from unpaid internships to stipends or entry-level salaries.Baby Boomers and Seniors have always been the trendsetters, so it makes sense that would continue in the employment world even after they’ve passed into the traditional retirement zone. Your career path is yours to seize at any age, so if you’re looking for non-full-time opportunities, there’s likely something to meet your financial needs, scheduling needs, and interests.

The Rules of Writing a White Paper and Its Proper Formatting

The Rules of Writing a White Paper and Its Proper Formatting How to Write a White Paper The white paper is a brochure containing non-promotional information that is valuable to its target audience. A white paper is most often found in PDF format, it is from 5 to 30 pages in volume, and is placed on the site for downloading. As a rule, such a book is created to find a specific way to solve a pressing customer problem. A white paper helps to establish an acquaintance with a new visitor to your site; it attracts his or her attention with valuable information and makes the foundation for the future dialogue. The main purpose of writing a white paper is to get the contact details of potential clients, build trust in your company and make them want to start cooperating with you. The Essence of the White Paper The white paper is an informational, high-quality document that, on the one hand, carries data, which is really useful to the reader, and on the other hand, it unobtrusively advertises a product (service). Simply put, the white paper combines an informational article and an advertising brochure. The main principle of this document is in receiving a detailed response to solve a complex problem. White paper topics can be very different. This document can be written in the form of instruction, checklist, infographic, report, interview, and so on. In the era of the rapid development of content marketing, it is important to use all possible tools, so do not ignore white paper and its opportunities. Learn the following tips to understand how to write white papers properly. White Paper Efficiency Readers are attracted by free educational information. Therefore, customers value companies that share such information. Many people are ready to register on the site and leave their contacts to get an answer to an interesting question. If you want the client to work with you, the content of the materials, which you are distributing, must be really useful for a potential client. How to find out the value of the materials? First, it is necessary to make a portrait of a potential client. Knowing your buyer, you can easily determine which issues concern him or her. Your task is to create material that is guaranteed to be helpful to your potential clients and will form an opinion of you as of an expert. Create a white paper outline with the most relevant questions. Secrets of Creating a Good Paper Creating an optimized text for a white paper seems like a simple process. However, you have to spend a lot of time and effort to get good material. To facilitate the work, it is recommended to consider the following rules. The ideal text is directed to the interests of the reader. Be prepared for the fact that you will spend a lot of time for this work (10-20 hours). The structure of the text is as follows. The main part of the document contains useful facts, and information dedicated to your company (or service) takes no more than 15% of the total material. Use charts, tables, illustrations, and other graphic images to increase the attention of a potential client. Buyers always trust the opinion of experts, so use surveys, studies, and interviews. Unlike a blog article, the white paper carries great value. Therefore, it should look professionally done. The white paper may contain illustrations, graphics, schemes, photos, etc. All information should be divided into logical blocks and be convenient for visual perception. A proper white paper must be created by a professional, who understands all the details. Even the most experienced copywriters are unlikely to be able to write a deep narrow-profile document without your participation (for example, on legal or medical topics). If you know what to say, then they know for sure how to present your ideas. Where can you use white papers? Such documents are usually distributed: Through partners, as a gift. In social networks and communities. As bonuses for customers. On profile message boards. Through media that show interest in your company. On the corporate website. White Paper Formats One of the most common formats is the guideline. It is an ideal variant for companies selling complex or expensive services. The task of the management is to explain to the client all the benefits of using the service in simple language and show its use step by step. Another option is a collection of cases. They show how your company solved the difficulties of its customers. Thus, you demonstrate that you know how to deal with the problems of potential clients and can guarantee a certain result. If your potential customers have a lot of questions, you need to create an FAQ section on your website. However, you can place only the answers to the most common questions (usually no more than 10) on the site. You have to create white papers to answer the other questions.

What Are Good Email Click Through Rates

What Are Good Email Click Through Rates Recently, we shared what we learned through A/B testing our email subject lines over the course of several months. We showed what worked and what didnt, and what kinds of subject lines were the most likely to get opened. A reader then suggested that we provide similar data, but not just on subject lines. What were our readers doing once they opened the email? Were they clicking to articles? We thought this was a great question, and decided to look at the same set of data, but this time focus on what readers did once they opened the email. What Our Email Looks Like Our weekly Content Marketing Update email has no complete posts in it, meaning that if a reader wants to read what weve shared in the the email, they must click on something. We share the post title, a small graphic, and a summary of the post. We have a update or featured item with a gray background, and then below that, links to at least three interesting blog posts for the week. This is what our email looks like. We send it out every week, on Tuesday. Our Email Click-Through Rates Though we didnt A/B test our emails based on the click activity that happens once an email is opened, there are still a few things we can learn about what people do once they open an email. In the table below, we use the same emails from our earlier post. You can see the date of the email, and the subject line of the email. We are only showing the subject line that won the A/B test. Open Rate: The percentage of total recipients that opened the email. Click Rate: The percentage of those who opened and then clicked at least once. Click / Person: How many clicks each person made, on average. Subj. Post: Whether the most-clicked link matched the A/B winning subject line of the post. So, what did we learn?Date Subject Open Rate Click Rate Click / Person Subj. Match JUNE 3 17 Apps To Help You Make Ebooks 21 27 1.87 Y 10 A No-Fail Method For Writing Blog Posts 22 29 1.98 Y 17 The Total Guide To Sharing Content On Social Media 20 22 2.07 N 24 Using Game Theory As A Content Marketing Tactic 19 25 2.19 N JULY 1 The Case For (And Against) Using Link Shorteners 21 25 1.78 Y 8 3 Tricks To Get People To Remember Your Content 20 28 1.94 Y 15 The 1 Big Reason You Should Self-Host Your Blog 20 22 1.88 Y 22 5 Plugins That Get You More Leads 21 31 1.68 Y 29 Why Your Project May Be Doomed Before Its Launched 19 21 1.78 N AUGUST 5 Why Content Marketing Tips Should Not Be Trusted 19 21 1.69 N 12 Know Your Audience? Google Just Made It Even Easier 20 25 2.03 Y 19 90s Nostalgia Can Rock Your Content Marketing 19 23 2.03 NWhat is considered to be a good click rate? Lets look at some standard benchmarks to get a better idea at what email click rates are, based on the industry. MailChimp has compiled the data from their users, breaking it up by industry. According to MailChimp, for marketing and advertising: 18.81% of emails get opened. 2.44% of emails get clicked. According to MailChimp, for software and web app emails: 21.86% of emails get opened. 3.26% of emails get clicked. MailerMailer did a similar study of their own data, and found that marketing and PR emails generally had about a 15% click-to-open rate. Constant Contacts numbers hover around the same level, too. And, according to the 2012 Silverpop Email Marketing Metrics Benchmark Study, email open rates in general average about 20%, while click rates, once that email is open, drop to 5.4%. Our open rates average at 20%, which is in line with these averages, but what about our click rates? Even though the average click rate is at 5.4%, we set the bar a bit higher and consider a 20% click rate of those who open an email to be a good, typical rate. Our average rate, across these three months, was a 25% click rate. Thats pretty good! Ideally, youd love to see more than one click per reader, meaning that they are more engaged with your email content. Our average, across these three months, was  1.9 clicks per person. Was the most highly clicked link the same as the post referenced in the winning subject line? Youd think that, since we A/B tested our email subject lines and proved which was the most powerful, the link  referenced in the subject line would also be the link people clicked on once they opened the email. Not always. As you can see from the chart above, 58% of the time the subject line was the link that received the most activity. Sometimes, though, it was quite close. Once readers opened up the email, they found something else theyd like to read more than what the email subject line advertised the email was about.

Can Literature Tell the Truth better than other arts or Essay

Can Literature Tell the Truth better than other arts or - Essay Example Modern technology is so increasingly dominating the world minds that the taste for art and literature has taken a back seat in our interests. Literary compositions--- poetry, drama, prose, novel, and story are a very old form of art and have always been very close to human heart. The immortal compositions of great masters continue to entertain the human hearts of all generations. The present day masters in the field are in no way inferior but given the other faculties of entertainment that modern technology is offering this art is attracting lesser interest. Now the question---- can literature tell the truth ---- has two aspects of thought, what it tells and how No literary depictions are factual events, but they always reflect some objective observations of the artist. They are the feedbacks of truth if not the actual truth. There are lots of literary works based on true historical events but they do not depict the historical events in the truthful perspective. The artist here by his artistic talents produces a piece of art though related to the historical facts. The purpose of the artist here also is not to depict an historical event but to create a piece of art. A literary artist is not a historian whose duty is to find out the real truths and present them before the reader and preserve them for use by all future generations. The truth of a historian is determined by how he has toiled to find out the truth and how honestly he has put it in his work. The literary artist has no such obligation to fulfill. He writes for the pleasure of the reader by fabricating events through the rich flights of his imagination just like a painter who paints a painting the details of which touch the cords of human heart so deeply that it becomes a joy forever. A present day poet or novelist or a playwright is a professional too. He has to keep pace with the other professionals in maintaining himself financially. He writes according to the tastes of his readers that would fetch him enough money besides name that he wants for himself. He is not much interested in the service of the literature as the old masters in the field used to be. He is not expected to write about true stories or events but at the same time his work cannot be away from the hard realities of life. They should reflect them truly otherwise public cannot appreciate them and he can be thrown out of the public gaze. The modern literature thus really tells the truth by reflecting the facts of life. Literature, in fact, has the capacity to tell truths better than other arts as different forms of literature have a much larger field. Take the case of poetry in almost all the languages of the world, both the widely used and little used, it is the oldest form of literature that continues to entertain people at all levels since time immemorial. Poetry has always been closest to the human heart in all ages for it's reflecting the truest and hardest realities of life. It continues to do so and cannot be equaled or superseded by any other form of art whatsoever. Though no serious poetry depicts in its

International Trade Debate Part II Essay Example | Topics and Well Written Essays - 500 words

International Trade Debate Part II - Essay Example 1. While lower-end production jobs have been lost to 3rd world countries, increased use of automation and component-based manufacturing have resulted in an increase of high-paying manufacturing jobs in the US. 4. This increases the employability of Americans, opening up opportunities not just within the US, but overseas too. More Native Americans have migrated out of US in the past 20 years than ever before in history. 1. What is called as outsourcing and off shoring is nothing but one way of implementing balance of trade. The US has more bargaining ability than any other country in the global economy, and any loss of jobs to outside of US would have been offset by a host of other commercial and economic benefits, which are not always visible. 2. Migrants bring high-end skills and specialization to the American economy thereby helping it to maintain its sovereign status. A typical example is the Information Technology industry which employs thousands of migrants, but the largest consumer of which is American industry, which has moved up the value chain, through more automation. 4. Stronger 3rd world economies directly results in lesser migration of low-skilled workers from other countries, and hence less crime, lower unemployment rates and less Government spending on social security. In the long run, Globalization and International Trade benefits all

What is the Bottom of the Pyramid approach, and why is it consider Essay

What is the Bottom of the Pyramid approach, and why is it consider controversial - Essay Example In this regard, the poor are seen to be resilient and enterprising in terms of managing their budgets with the meagre income they earn. In essence, the BOP concept has gained prominence out of the consideration of the over 4billion poor around the world who are ignored by multinational corporations, for instance. Consequently, BOP views this group to be significant in terms of influencing trade and growth. The proponents of BOP further suggests that market development targeting the BOP group leads to the development of new entrepreneurs, particularly, at the grass root level. While BOP approach appears controversial, it has opened up opportunities for multinationals to exploit and serve the BOP consumers effectively. For example, the establishment of micro-finance organisations in Kenya, for instance, has helped entrepreneurs in the informal sector to grow their businesses from small to medium sized businesses. While BOP approach has opened up market opportunities, it is considered that targeting the poor can result in wasteful spending of the already meagre income they earn. On the other hand, BOP considers spending by the estimated 4billion poor should be left free to decide how to use their earnings since they are value-conscious consumers. As such, they are the only ones who can determine how to maximise their utility. However, a free market ideology such as the poor’s right to maximise their utility tends to harm the disadvantaged in the society. This is because while the poor also can make choices just like the advantaged in the society, some of the decisions are not thought out properly. This approach is also controversial in the sense that, the poor are affected by numerous social issues and cannot be compared with the upper or middle-class population in terms of making informed choices. This is because a larger percentage of the disadvantaged in the society appears vulnerab le due to lack of proper education. They are also

The Crucible by Arthur Miller Essay Example | Topics and Well Written Essays - 2000 words

The Crucible by Arthur Miller - Essay Example the crimes he did not commit the author started thinking about the concepts of â€Å"victims† and â€Å"villains† and of the controversy of the absolute truth. It turns out that it is rather easy to pass from one category into another because determining truth and lie still requires enormous efforts even in court. Social moral and religion create enormous pressure on each and every human and fragile psyche sometimes cannot withstand that. In reality most of people are accusatory and would rather point to someone else`s vice than admit one`s guilt. For some people their reputation turns out to be much more important than ultimate truth. Under pressure of the society and in fear of punishment people are prone to change their beliefs and opinions and reveal their faint-heartedness. But it is well-known that people are prone to show their real nature only in critical situation. So extreme circumstances in which the characters of Miller`s play find themselves reveal their tr ue nature: some turn out to be villains and some victims of social moral, some are prone to bend under the pressure of probable punishment and some only find inner power in difficult situation, some act out of altruism and some care about their own life and happiness. Three characters of the play, Reverend Hale, Reverend Parris, and John Proctor, find themselves in extreme situation and each of them transforms his views throughout the play to show eventually his true self. Despite the fact that in 17th century people live under close observation of church, they still act as ordinary people-make mistakes, lie, make sins. In his play â€Å"The Crucible† there is a number of characters who switch the roles of â€Å"victims† to â€Å"villains† depending on their words and actions. It is sometimes very difficult to blame people strictly taking into account fragile In his play Miller suggests that it is impossible to remain in one role of either â€Å"a victim† or â€Å"a villain† for long because

Roles of Emotional Appeals in Decision-making Essay

Roles of Emotional Appeals in Decision-making - Essay Example While some individuals argue that we make decisions through critical thinking, most of our decisions are made depending on our emotions (Fill, 2009, p. 19). Our moods and feeling towards particular ideas or items critically shape the decisions we make concerning that idea. For instance, a business manager coming to work loaded with stress from family issues is likely to spend the whole day making poor and inaccurate decisions at work. In addition, the same manager is likely to change the way he or she is treating people on that particular day. Therefore, emotions also determine how we relate with other people in our daily lives. Emotional appeals have the same effect in the business environment. They influence the way in which both business and customers make their decisions. Therefore, emotions have a significant impact on the effect of marketing on the customers (Fill, 2009, p. 20). While the business may market its products effectively, it may not succeed in attracting the attenti on of the customers. A business should take into consideration the emotions of its customers when advertising its products. This is because marketing triggers different emotions in the customers. Customers tend to develop different emotions and feelings towards a product or a service depending on the way it has been advertised (O'Shaughnessy & O'Shaughnessy, 2003, p. 10). ... different factors that might trigger emotional responses in customers, thus manipulating the way in which customers make their decisions (Albers-Miller & Stafford,  1999, p. 42). Colour Colour is a very significant factor that greatly affects the way in which customers perceive different products and services. Individuals have different attitudes and notions towards different colours. Other individuals also associate different colours with different types of issues. For instance, most people in the society associate black colour with evil. On the other hand, white colour is associated with purity and peace. Therefore, individuals will develop different feelings when they see black colour being used in a certain advertisement. For instance, a consumer that associates black with evil will perceive products being advertised using the colour as having a certain vice. Therefore, such a consumer will not even spend time to think of purchasing such a product. The decision of whether to bu y the product will entirely depend on the colour that has been used (Albers-Miller & Stafford,  1999, p. 43). On the other hand, the same customer may be triggered to purchase a product that has been advertised using the white colour just because he or she associates white with peace and purity. Therefore, although the products advertised in black colour might be better than the one advertised in the white ones, the emotional appeals of the customer will force him or her to purchase the bad product. Therefore, basing on colour, organisations should assess their target market to check if it is conservative. This is because most interpretations of colour come mainly from conservative people. However, some people, especially women, also have an attitude towards colour. For instance, most women

Estuary Project Essay Example | Topics and Well Written Essays - 1000 words

Estuary Project - Essay Example The first step is to engage measures that aim to reduce, completely, the pollution to which the estuary is prone. This entails the employment of toxic reduction programs, which have the long time goals of reducing the load of toxic pollutants. Other additional measures include engaging in economic incentives that discourage the use of toxic raw materials and subsequently the production of harmful waste products. People and industries should be made accountable to their waste disposal mechanisms lest they wilfully engage in polluting the estuary, which are environmental audits. Environmentally friendly agricultural practises should be encouraged and advertised for those who are ignorant. These agricultural practises might need to include the creation of means via which pesticides will not penetrate the estuary. A disturbing fact is that new commercial products are being created and sold in the market daily. Some of these new products will be a source of pollution. Thus, pollution prev ention will not be complete if this avenue is not analysed. In this regard, stewardship programs should be employed that seek to guide on the reduction of pollution attributed to new commercial products in the market. ... Additionally, the accumulation of mercury and selenium should be controlled in respect to the source and sinks. A major concern, in pollution control, will be to manage the amount of run off arising from public and private establishments. Appropriate measures have been put in place to check on this, it varies from the implementation of ordinance and education the general public on the appropriate ways of managing run-offs. Additionally, measures have been proposed to curb and control the amount of pollution arising from energy and transportation systems. In the context of controlling pollution, the role played by mines and agricultural toxic waste has also been analyzed. Various avenues have been proposed in reaching this goal (Gordon Becker, 2011). When all this is done, it is of fundamental importance to check on the significance of pollution on the life of wildlife and the human population. This entails the cleaning up of pollutants of the aquatic species in the estuary. Additiona lly, the source of food for these species should be checked. Subsequently, the deposits or hot spots of the sediments be it mercury or selenium should be controlled if not completely eradicated. All these measures mentioned above are being employed in the endeavour of finally making the water quality better and conducive for life. An additional objective is to improve the water quality via the restoration and improvement of the tidal wetland functions. Subsequently, the riparian and floodplain actions in the wetland will also be improved. Aside from the aspect of pollution, biotic and abiotic factors impede on the productivity and diversity of life present and dependent on the estuary. The abiotic factors that affect the estuary consist of the amount of sunshine that is

Roles of Emotional Appeals in Decision-making Essay

Roles of Emotional Appeals in Decision-making - Essay Example While some individuals argue that we make decisions through critical thinking, most of our decisions are made depending on our emotions (Fill, 2009, p. 19). Our moods and feeling towards particular ideas or items critically shape the decisions we make concerning that idea. For instance, a business manager coming to work loaded with stress from family issues is likely to spend the whole day making poor and inaccurate decisions at work. In addition, the same manager is likely to change the way he or she is treating people on that particular day. Therefore, emotions also determine how we relate with other people in our daily lives. Emotional appeals have the same effect in the business environment. They influence the way in which both business and customers make their decisions. Therefore, emotions have a significant impact on the effect of marketing on the customers (Fill, 2009, p. 20). While the business may market its products effectively, it may not succeed in attracting the attenti on of the customers. A business should take into consideration the emotions of its customers when advertising its products. This is because marketing triggers different emotions in the customers. Customers tend to develop different emotions and feelings towards a product or a service depending on the way it has been advertised (O'Shaughnessy & O'Shaughnessy, 2003, p. 10). ... different factors that might trigger emotional responses in customers, thus manipulating the way in which customers make their decisions (Albers-Miller & Stafford,  1999, p. 42). Colour Colour is a very significant factor that greatly affects the way in which customers perceive different products and services. Individuals have different attitudes and notions towards different colours. Other individuals also associate different colours with different types of issues. For instance, most people in the society associate black colour with evil. On the other hand, white colour is associated with purity and peace. Therefore, individuals will develop different feelings when they see black colour being used in a certain advertisement. For instance, a consumer that associates black with evil will perceive products being advertised using the colour as having a certain vice. Therefore, such a consumer will not even spend time to think of purchasing such a product. The decision of whether to bu y the product will entirely depend on the colour that has been used (Albers-Miller & Stafford,  1999, p. 43). On the other hand, the same customer may be triggered to purchase a product that has been advertised using the white colour just because he or she associates white with peace and purity. Therefore, although the products advertised in black colour might be better than the one advertised in the white ones, the emotional appeals of the customer will force him or her to purchase the bad product. Therefore, basing on colour, organisations should assess their target market to check if it is conservative. This is because most interpretations of colour come mainly from conservative people. However, some people, especially women, also have an attitude towards colour. For instance, most women

NO TOPIC Discussion Questions Research Paper Example | Topics and Well Written Essays - 500 words

NO TOPIC Discussion Questions - Research Paper Example He also lost the salary that he could have earned ($120,000) had he chose to stayed in his previous work. Since he was in Africa for two years, he lost $240,000 ($120,000 x 2 years) plus $150,000 savings. In addition he also lost the opportunity to receive additional salary through annual increase and the interest earned by his $150,000 had he invested it somewhere else. Assuming that his annual increase is 5% and the interest income of his $150,000 savings is 10%, his total opportunity cost for his failed venture in Africa are the following Marginal Cost is the additional cost that will be incurred in adding one more unit of an item which in this case is one more ECO/561 class. In the same vein, Marginal Revenue is the additional revenue that will be generated by adding one more ECO/561 class. The  increase  or  decrease  in the  total cost  of a  production run  for  making  one  additional  unit  of an  item. It is computed in situations where the  breakeven point  has been reached: the  fixed costs  have already been  absorbed  by the already produced  items  and only the  direct  (variable)  costs  have to be accounted for. Q#3- Scenario - Assume you are a new analyst hired by UOP. The Admissions Director (AD) wants to determine the optimum number of students for each ECO561 class. You are provided with the following data   Opportunity costs are those values foregone by choosing another course of action. In my case, my opportunity cost is the salary foregone when I decided to take the course. Along the way, I have to make time to attend class and do my homework which I could have spent working and make money. Opportunity costs are always considered in evaluating strategic opportunities. By quantifying the opportunity cost, or the costs that will be given up by choosing specific alternative, we are able to quantify the costs associated in choosing a specific strategy. This way, we can determine which course of

Survey on Energy Drinks Essay Example for Free

Survey on Energy Drinks Essay We would like to thank Prof. Richa Chaudhry whose guidance helped us in our efforts to make a successful project. Most of all we would like to thank all the people who took time and effort to take part in our research by sharing their views and perspectives which helped us in our analysis and project, without which the project would not have been possible. Finally we would like to thank IES College of Management and Research for giving us a platform to present our research project study which will help us go a long way in our development as future managers. 4 EXECUTIVE SUMMARY. Energy drinks are soft drinks advertised as a boosting energy. These drinks usually do not emphasize energy derived from calories they contain, but rather through a choice of vitamins, caffeine, and herbal supplements the manufacturer has combined. Energy Drinks has become the fastest growing sector within the beverage industry. Red Bull is the industry leader and has already occupied a giant market share worldwide in the energy segment and the positioning is also limited to the youth within the age limit 16-28 years. The research has been conducted to identify the energy drink that is the most popular and to understand consumer preference and their consuming habits as we plan to launch a new product in the market on a similar basis. 5 The study carried out will help: †¢To understand and identify the energy drink that is the most popular †¢To understand consumer preference and their consuming habits For this purpose basic research was carried out. The data collection was based on the Primary Data being the students of IES College of Management Studies Research using Convenience Sampling Method. The research indicated that people do prefer to consume drinks but the consumption is affected by many factors. There are 25% of the people who do not prefer to have energy drink. The most important factors affecting the buying decision were found to be the brand, price, advertisement and health safety. It was also found that: 1. 62% of the energy drinks segment consists of male consumers 2. 21-23 age group people was found to be the maximum buyers in the sampling population 3. People prefer to have drinks occasionally mainly for leisurely consumption constituting 41% 4. Red Bull is the most popular brand amongst the youth 5. Taste and Price play an important role in the buyer’s mind while purchasing an energy drink 6 TABLEOF CONTENTS SR. NO .TOPICS PAGE NO. INTRODUCTION Energy drinks are a group of beverages used by consumers to provide an extra boost in energy, promote wakefulness, maintain alertness, and provide cognitive and mood enhancement. Although they seem like a new fad, these drinks have been available to the general public for some time. For instance, Red Bull (currently one of the most popular energy drinks) was introduced in Austria in 1987 and to the United States in 1997. Historically, cola soft drinks have been available in their current caffeine-containing form since 1904, and in their original coca leaf (from which cocaine is derived) and kola nut (from which the caffeine is derived) form since 1886, with similar effects as energy drinks as they contain approximately 34mg of caffeine per 12oz can. These beverages have stimulant effects on the central nervous system (CNS) and their consumption is accompanied by an expectation of improving user’s performance physically and mentally. 1 Energy drinks mostly contain caffeine, taurine, l-carnitine, carbohydrates, glucuronolactone, vitamins, and other herbal supplements like ginseng and guarana among others. Additives such as guarana, yerba mate, cocoa, and kola nut may increase the caffeine content of energy drinks unbeknownst to consumers, as manufacturers of these products are not required to include the caffeine content of these herbal supplements in the nutritional information. 2 Different brands of energy drinks contain caffeine ranging from 50mg to 550mg per can or bottle. 3 Caffeine is one of the most commonly consumed alkaloids worldwide in the form of coffee, tea, or soft drinks, and in high doses may cause abnormal stimulation of the nervous system4 as well as adverse effects in the cardiovascular, hematologic, and gastrointestinal systems. 2 With energy drinks becoming a worldwide phenomenon, the short- and long-term effects of these beverages must be evaluated more closely in order to fully comprehend the psychological impact of these products. The market and degree of consumption of energy drinks is increasing every year,5,6 and while only few have detailed knowledge of their potential harmful physiological and psychological effects, the number of publications that have documented the potential adverse risks associated with the use of these beverages remains small. 7 Whereas most studies to date have examined the physiological effects of energy drinks, this article reviews and compiles the body of knowledge of this increasingly important topic by examining the psychological effects of energy drinks on cognitive functions, mood, sleep, decision making, and overall impact on well-being and quality of life (QOL). 8 2. PROBLEM STATEMENT Energy drinks is still not very well accepted and even if they are consumed it is majorly driven by leisurely consumption and not so much for other health related reasons. 3. RESEACRCH OBJECTIVES 9 After a detailed review of the research the following objectives were determined: 1. To understand the energy segment among the youth and the consumer preference. 2. To understand their consuming habits and factors associated with it. 3. To derive a conclusion based on the acceptance levels of the energy drinks in order to launch a new product in the near future. 10 4. BACKGROUND. The term energy drink refers to soft drinks believed to reduce or prevent fatigue, enhance physical performance, enhance disposition and improve cognitive performance. Energy drinks are frequently consumed by students prior to exams, stressed situations, and leisurely consumption with a view to improving their performance and act as a stress buster. The belief in energy drinks is held by most people, particularly because the term energy drink conveys a message that the product has a connection with physical activity. Consequently, an uninformed consumer may assume that some benefits would be derived after consuming these beverages. It has been reported that the consumption of energy drinks, especially among young adults aged between 18 and 25, is currently of great concern. This is because these energy drinks typically contain three times the amount of caffeine present in soft drinks, and in some cases, up to ten times as much. Another issue of great concern is that, for most brands, information regarding the potential negative health effects of an excessive intake is not presented on the labels. Some energy drinks contain ingredients with potential interactions such as between taurine and other amino acids and between caffeine and some herbal extracts. Some herbs combine with caffeine to create a synergistic effect which varies from drink to drink. Producers of energy drinks usually target young adults who are easily lured to consume energy drinks after watching numerous appealing marketing advertisements on television and in newspapers and magazines. 5. RESEARCH METHODOLOGY 11 The general purpose of this study is a comparative study of various brands of energy drink from consumer’s point of view. After detailed review of the research following objectives are to be determined: †¢To understand and identify the energy drink that is the most popular †¢To understand consumer preference and their consuming habits For this purpose basic research was carried out. The data collection was based on the primary data being the students of IES College of Management Studies. 5. 1 RESEARCH DESIGN The method used is basic research method. Data collection method: The respondents were asked to fill an online questionnaire. Data collection place: We have chosen an online survey as the media and the same was sent to the respondents. And the data collected was then segmented based on gender, age group, information, consumer preferences etc. 5. 2 SAMPLE DESIGN Sampling Method- Convenience Sample Sampling Method: A convenience sample is a matter of taking what you can get. It is an accidental sample. Although selection may be unguided, it probably is not random, using the correct definition of everyone in the population having an equal chance of being selected. Volunteers would constitute a convenience sample. Sample Size: The sample size taken was of 66 students from IES College. We found out that out of 66 respondents 16 do not consume energy drinks and the remaining prefer to consume the same. Survey Area: We intent to take survey from our college itself. It was basically an online survey where the questionnaire was posted and the link was sent to several respondents. 12 5. 3 DATA PROCESSING AND ANALYSIS SUBJECTS In this study, the participants were students sampled from IES College of Management and Studies. The respondents completed a questionnaire. We could gather a response of 66 people. STUDY INSTRUMENT AND DATA COLLECTION The questionnaire was in two parts, the first part assessed the socio-demographic characteristics of the respondents and the second part assessed energy drink consumption practices of the students and reasons why students consumed them. The questionnaire which was administered assessed students in the following areas: background information (i. e. age, gender information on energy drink consumption practices, brands of energy drinks usually consumed and reasons why students consumed energy drinks). The researchers explained to the participants that the investigation was mainly aimed at assessing how and why energy drinks were consumed? 5. 4 STATISTICAL ANALYSIS Statistical tools: Data collected were entered and analysed using the Quantitative Techniques and the results were displayed Frequencies and Percentages, Mean Median and Mode Standard Deviation. Graphical representations: Pie Charts and Bar Diagrams were used. 6. DATAANALYSISAND INTERPRETATION 13 1) Gender Wise Buyer Distribution: Observation- It was found out that the energy drink segment was driven by a market of 62% of Male consumer and 38% Female Consumer. 2) Do you consume energy drinks? Observation- It was found out that the out of 66 respondents only 48 consume energy drinks and the remaining do not consume energy drinks at all. 3) Out of the following brands, which ones have you heard of? M 4 1 62% F 25 38% Yes 48 75% No 16 25% 14 Red Bull 61 32% Monster 17 9% Cloud 9 46 24% Gatorade 40 21% Tzinga 24 13% Other 2 1% Quantitative Tool MODE The Modal value is 61 which states that Red Bull is most popular among the energy drinks. 4) How many bottles of energy drinks do you purchase in one go? Single bottle 49 80% Multiple Bottles (6 pack) 6 10% Multiple Bottles (24 pack) 6 10% Quantitative Tool used Mean Median The Mean is 20. 33 the Median is 31. Also the Standard deviation is 20. 27. There is a deviation of 20. 27 in the preference of people buying single and multiple bottles. 5) How often do you purchase energy drinks? 15 Very frequently 3 5% Frequently 11 18% Sometimes 26 43% Rarely 21 34% Quantitative Tool used Mean Median The Mean is 15. 25 the Median is 31. Also the Standard deviation is 8. 89 in the consumption patterns of Energy Drinks. 6) For which activities do you use Energy drinks? Exercising at the gym 14 18% Playing competitive sports 4 5% Playing recreational sports 8 10% 16 To quench your thirst 15 19% Leisurely consumption 32 41% Other 5 6% Quantitative Tool used – MODE The Modal Value is 32 which states that people consume energy drinks for Leisurely consumption. 7) Does advertising affect your decision of purchasing Energy drinks? Quantitative Tool used MODE The Modal Value is 31 and says that advertising does influence the buying decision. 8) How much do you pay for a 250 ml energy drink? Yes 3 1 51% No 30 49% 17 25-50 14 50-75 25 75-100 21 Quantitative Tool used – Mean, Median MODE The mean is 65. 41 and the mode is 68. 33. Median is 66. Std dev? 9) Have you experienced any ill effects after consuming any energy drink? Tremors 1 3% Shivers 2 6% Headaches 9 26% None 22 65% Quantitative Tool used – MODE MODE is 22. 18 10) What kind of taste do you prefer? Sweet 17 24% Sour 9 13% Fruity 45 63% Quantitative Tool used – MODE Mode is 45. 19 7. LIMITATIONS The following limitations were found: ?Samples were approached from our College itself hence the variety of population was limited. ?Time constraints did not allow the research to be carried out on an extensive scale. 8. SUMMARY OF FINDINGS ?It was found out that only 75% of the respondents consume energy drinks. ?It was found out that the energy drink segment was driven by a market of 62% of Male consumer and 38% Female Consumer. ?21-23 age group people was found to be the maximum buyers in the sampling population. ?People prefer to have drinks occasionally mainly for leisurely consumption constituting 41% . 8. 1ConsumerBehaviour Preference towards Energy Drinks: 20 ?The buying behaviour is not regular. It’s only occasional. People prefer it during exercising, leisurely consumption at parties or social gatherings to reduce stress. It was observed that people are price as well as brand sensitive. They want average price energy drink from a reputed brand. The flavour should be good (for eg. Fruity) as well as the health content. ?26% of the respondents believed that the energy drink is associated with a risk highest being headaches while 68% believed the risk was none. 8. 2Red BullMarket ?It was clearly observed that the preference for Red Bull energy drink was predominant over other brands. ?The red bull market is the leader constituting 32% of the sample. Still the purchase was limited to ‘sometimes’ standing at a 43%. 8. 3 Recommendation ?Awareness among the people need to be increased to promote energy so that the number people who don’t consume the energy drinks for reasonsbest kno n to them all start consuming. ?An integrated marketing is carried out which would help minimise the illusion among the potential buyers about the adverse effect of energy drink on health. 9. CONCLUSION We have investigated the feasibility of the top selling energy drinks for the students of IES College of Management and Research. The market is dominated by Red Bull, and other brands like Monster, Could 9, Tzinga, Monster, Gatorade. Also, because students are in constant need of an energy boost, we have researched which energy drink will provide the students with the most energy without sacrificing nutrition, taste, or cost. With the information from this report, we hope to help students make a better decision when choosing energy drinks. We recommend Red Bull as the best energy drink for students at the IES College of Management and Research. 21 Questionnaire on Energy drinks Objective: To launch a new product of energy drinks in the market and understand its consumption pattern among the respondents To find out Top of the mind awareness of consumers To find out the factors which influences the consumer to buy energy drinks * Required Name: * Age * Gender *. 1) Do you consume energy drinks? o Yes o No 22 2) When someone mentions Energy drinks, what brand name comes first in your mind? 3) Out of the following brands, which ones have you heard of? o Red Bull o Monster o Cloud 9 o Gatorade o Tzinga o Other: 4) How many bottles of energy drinks do you purchase in one go? o Single bottle o Multiple Bottles (6 pack) o Multiple Bottles (24 pack) 5) How often do you purchase energy drinks? o Very frequently o Frequently 23 o Sometimes o Rarely 6) For which activities do you use Energy drinks? o Exercising at the gym o Playing competitive sports o Playing recreational sports. o To quench your thirst o Leisurely consumption o Other: 7) Does advertising affect your decision of purchasing Energy drinks? o Yes o No 8) How much do you pay for a 250 ml energy drink? o 25-50 o 55-75 o 80-100 24 9) Have you experienced any ill effects after consuming any energy drink? o Tremors o Shivers o Headaches o None 10) What kind of taste do you prefer? o Sweet o Sour o Fruity Never submit passwords through Google Forms. 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Achieving Democracy and Equality Essay -- A Social Power Analysis of D

This paper shows why both democracy and equality are desirable, and why democracy, in its true sense, is an important step to achieve greater equality. There are many reasons why political philosophers need to look beyond the one person, one vote conception of democracy to understand why such theories have allowed social and economic inequality to continue to exist. While many democracies do not live up to our expectations in regards to providing equality, there are explanations for this and methods of overcoming such problems. Is equality desirable? The first thing to consider is whether equality is desirable, and if so, what kinds of equality are desirable. For example, should young children have equal voting rights? The consensus around this issue in most democracies is that there is an age where children should not be able to vote (even if there is disagreement on exactly what the age should be). However, it does not follow that it is permissible for children to be discriminated against by the law because they are unable to vote. To determine whether equality is, in the first instance, desirable we must consider what is meant by the term ‘equality.’ Equality is often considered to be important exclusively within a designated demos. This is important because it facilitates an ongoing conversation and reflection on individual preferences. The laws created by the demos are seen as binding upon them. This is partially where our obligation to follow the laws of the government arises – because we voted them in and are bound by the social contract. Of course, there will always be questions as to the legitimacy of laws and what obliges the disenfranchised minority to follow the laws of the majority. However, when there has been... ...om.au/business/a-snip-at-22m-to-get-rid-of-pm-20110201-1acgj.html. Green, P. (1985). Retrieving democracy : in search of civic equality. Totowa, N.J., Rowman & Allanheld. Internet Encyclopedia of Philosophy. (2011). "Jeremy Bentham." Retrieved November 3, 2011, from http://www.iep.utm.edu/bentham/. Megalogenis, G. (2010). "Trivial Pursuit: Leadership and the End of the Reform Era." Quarterly Essay(40): 1-83. 40. Retrieved 2010 from http://search.informit.com.au/documentSummary;dn=586827778419771;res=IELHSS. Myers, J. C. (2010). The politics of equality : an introduction. London; New York; New York, Zed Books ; Distributed in the USA exclusively by Palgrave Macmillan. Singer, P. (1973). Democracy and disobedience. Oxford, Clarendon Press. Verba, S. and N. H. Nie (1972). Participation in America: political democracy and social equality. New York, Harper & Row.

Natalia Ginzburgs The Son of Man Essay -- War World Philosophical pap

Natalia Ginzburg's The Son of Man In â€Å"The Son of Man,† Natalia Ginzburg asserts that while the war did irreparable psychological damage to its survivors, it also gave the young generation enough strength to confront the stark reality of the precarious nature of human existence. Passionately but concisely, through the use of repetitive imagery, fatalistic tone and lack of classic organization, Ginzburg shows how the war changed the world around Man and how Man changed his perception of the world. People cannot choose the time to live and die. Ginzburg had to live through the horrors of war: destroyed houses, air raids, arrests, and death. She shows how the war not only deprives people of their belongings, but also distorts the primary meaning of things and concepts. The world â€Å"police† no longer bears the meaning of protection and help but rather that of fear and suspicion. All pretty things that decorate a house, as well as the house itself, come to be viewed simply as raw material that will eventually turn to dust. Children of the war had seen too much terror and suffering in real life; therefore, Ginzburg asserts that this makes it impossible to raise children telling them fairy tales as the previous generations did. The only advantage the Ginzburg’s generation got from the war is the ability to see and speak the truth. As the generation of men they have no illusion they will find some peace or certainty in life, but they have found â€Å"strength† and â€Å"toughness† to â€Å"face whatever reality may confront† them and they are â€Å"glad of their destiny†. Ginzburg speaks on behalf of her generation appealing to everyone who is willing to listen. Her voice is full of passion and conviction. Appealing to a reader, she neither tells a ... ...part is reserved for Ginzburg’s generation: she calls it the â€Å"generation of men† as opposed to the previous generation of â€Å"foxes and wolves.† She uses this image comparison to show that the gap between two generations is insurmountable (lifestyle of men is very different from that of animals) and even though the war deprives her generation of any certainty, safety and rest it forces it â€Å"to seek out new strength.† Thus, her generation gets a higher status, the status of men, and a new world, the world of the unadorned truth. Ginzburg insists that time cannot heal the wounds of war and that her generation, tied to war by its suffering and by its destiny, uncompromisingly carries the truth. She effectively uses all her rhetorical tools: repetitive imagery, fatalistic tone, and purposeful lack of organization, to show how war makes people lose their world forever. Natalia Ginzburg's The Son of Man Essay -- War World Philosophical pap Natalia Ginzburg's The Son of Man In â€Å"The Son of Man,† Natalia Ginzburg asserts that while the war did irreparable psychological damage to its survivors, it also gave the young generation enough strength to confront the stark reality of the precarious nature of human existence. Passionately but concisely, through the use of repetitive imagery, fatalistic tone and lack of classic organization, Ginzburg shows how the war changed the world around Man and how Man changed his perception of the world. People cannot choose the time to live and die. Ginzburg had to live through the horrors of war: destroyed houses, air raids, arrests, and death. She shows how the war not only deprives people of their belongings, but also distorts the primary meaning of things and concepts. The world â€Å"police† no longer bears the meaning of protection and help but rather that of fear and suspicion. All pretty things that decorate a house, as well as the house itself, come to be viewed simply as raw material that will eventually turn to dust. Children of the war had seen too much terror and suffering in real life; therefore, Ginzburg asserts that this makes it impossible to raise children telling them fairy tales as the previous generations did. The only advantage the Ginzburg’s generation got from the war is the ability to see and speak the truth. As the generation of men they have no illusion they will find some peace or certainty in life, but they have found â€Å"strength† and â€Å"toughness† to â€Å"face whatever reality may confront† them and they are â€Å"glad of their destiny†. Ginzburg speaks on behalf of her generation appealing to everyone who is willing to listen. Her voice is full of passion and conviction. Appealing to a reader, she neither tells a ... ...part is reserved for Ginzburg’s generation: she calls it the â€Å"generation of men† as opposed to the previous generation of â€Å"foxes and wolves.† She uses this image comparison to show that the gap between two generations is insurmountable (lifestyle of men is very different from that of animals) and even though the war deprives her generation of any certainty, safety and rest it forces it â€Å"to seek out new strength.† Thus, her generation gets a higher status, the status of men, and a new world, the world of the unadorned truth. Ginzburg insists that time cannot heal the wounds of war and that her generation, tied to war by its suffering and by its destiny, uncompromisingly carries the truth. She effectively uses all her rhetorical tools: repetitive imagery, fatalistic tone, and purposeful lack of organization, to show how war makes people lose their world forever.

Four hours with the CSPD Essay

I want to express my gratitude and share my ride-a-long experience. The first thing I had to do was contact the Colorado Springs Stetson Hills Area Command to schedule my ride-along. I read the department’s ride-along program policy and I received instructions on what I had to do to fulfill the necessary program requirements. Once the initial paperwork was done, a few signatures, a waiver and a criminal background check, I was ready to go. On the day of my ride-along while in the waiting room I met another person who was on a ride-along for class credit as well. After newly hour of waiting I finally met my officer. The officer that was chosen to allow me to ride-along was a female officer. Following her introduction we headed out to the Charger. I was giving a walkie-talkie with an earpiece so that I could listen to the communication from the dispatch. We entered the vehicle, buckled up and started on our way. In the cruiser the officer had logged into her laptop to check her files and looked at any updates on her calls. I was informed that my experience would vary just as much as the calls that the officers went out on from day to day. Some of my responsibilities were that I had to be self-sufficient, be able to think ahead, have the ability to know where I was and most importantly enjoy myself. Our first call was about an attempted shoplifting at a Safeway store. I had the opportunity to drive around the neighborhood and see homes were suspected criminal activity was believed to be. We also responded to a runaway from home. The last thing we did was make a traffic stop for an expired license plate registration. The great thing about the day was that I was able to ask her questions about how police procedures work and how they operate. My hope after this experience is that more people will carry themselves in the manner I observed during my ride-along and recognize what an asset and a delight our officers are to our city. I am now a huge fan of law enforcement because all the officers I saw or had contact with were kind, helpful and efficient. They often work alone, in remote areas. What was interesting to me was the amount of conservation the Officer engaged in. It was revealed through the ride-a-long that Officers do much more than enforce laws. An Officers job is much more than writing tickets. They conduct ongoing public relations. What a wonderful experience for me to see officers respond to incidents involving citizens and watch them handle situations in the same way I believe I would. I now have a completely different outlook and understanding of what our men and women in law enforcement must do every day to keep us safe. I was very impressed with the way they all conducted themselves while performing their duties. They were professional and tactful in the way he interacted with the people they had contact with throughout my ride-along. Each person was treated with the same level of respect. Watching the officer perform her duties made me feel completely safe as she showed complete competence. I found this experience to be informative and I saw a side of law enforcement that most of us never see. I recommend that others in our community spend time with our officers, as I did. My ride alone ended up after four hours and it was certainly eye-opening experience. I sympathize so much with the police officers now. Also I think that everyone should go do a ride-along program at least once in their lifetime, it will change the way you think about them. By the time we finished, I didn’t witness any arrests or have the opportunity to blow through any red lights with blaring sirens but I was still impressed. For me it was a pretty fulfilling shift. I got to participate in the Colorado Springs Police Department’s Ride-along program and I got to ride shotgun with one of the Springs’ finest. She even offered to let me stay on until her shift ended if I wanted to. The officer said that this ride-along was a pretty run-of-the-mill shift. Fortunately, there was no major violence during my ride. My hope, after this experience, is that more people will do a ride-along and recognize what an asset and a delight our officers are to our city.